Project: Feeding Fandom with Content That Clicks

Client: Universal Studios (Event Coverage – Content Creator Access)

Objective:

To create visually compelling, short-form content highlighting themed food offerings, fandom activations, and the overall guest experience at Universal Studios Fan Fest 2025—designed for social media, influencer collaboration, and brand storytelling.

The Challenge:

Fan Fest is a multi-fandom, multi-day celebration packed with niche content—from Jujutsu Kaisen to Star Trek, Harry Potter, One Piece, Dungeons & Dragons, and Super Mario. The challenge: capture the vibe, food, and chaos in under 60 seconds without losing the depth or excitement of each franchise’s moment.

Our Approach:

As a credentialed content creator, we developed a high-impact micro-content strategy focused on:

• Themed Food Highlights:
  Short-form video and photo reels showcasing franchise-specific food items with quick, punchy reviews and close-up visuals.
  (Ex: Star Trek Gagh Nachos, Harry Potter Butterbeer Ice Cream, D&D Dragon Tacos)

• Fan Moments & Energy:
  Captured cosplay, crowd reactions, and live moments of joy that made the event feel immersive and personal.

• Franchise-Specific Hooks:
  Created tailored clips for each IP to appeal directly to specific fandoms while keeping a unified editing style and tone.

• Platform-Smart Formatting:
  Delivered content optimized for vertical video (9:16) across Instagram Reels, TikTok, and YouTube Shorts.
  Emphasized snackable storytelling—big energy, fast edits, branded overlays.

The Content:

1 full recap video (under 60 seconds)

1. 6 themed short-form videos (food & fandom focus)

2. 20+ branded photos (food, activations, crowd shots)

3. 5 Instagram stories with embedded mentions + polls

4. Hashtag strategy and post copy suggestions

The Results:

• 12.5K+ views on recap reel within the first 48 hours

• 4x average engagement compared to standard posts

• Reposted by official franchise accounts (including one from the Super Mario Bros experience)

• Comments from fans asking, “Where do I get this?” and “Why didn’t I know about this?!”

• Content reused by event organizers in promotional email blast + future brand deck

Why It Worked:

We didn’t just show what happened—we captured how it felt. By leaning into the fandom energy, themed bites, and in-the-moment excitement, we created content that extended the life of the event online and built anticipation for what’s next.

Client Feedback:

“Fan Fest isn’t just an event—it’s a playground for content creators. Our job was to channel that joy, chaos, and creativity into visuals that spoke directly to fans and made them want to be there next year.” — Event Organizer

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