Turn heads, burn rubber.
Thunder Thursday roared to life with custom content that captured the energy of the engines, the thrill of the crowd, and the unique vibe of The Pike. Our team delivered a fast-paced visual strategy that amplified the excitement before, during, and after the event—revving up online engagement and turning casual scrolls into real-world foot traffic.
PROJECT: Revving Up Engagement with High-Octane Content
CLIENT: The pike outlets - SITE Centers
OBJECTIVE:
To visually capture and promote Thunder Thursday, a free community event that kicks off Grand Prix weekend, through high-energy digital content designed to increase visibility, drive foot traffic, and build excitement across social media platforms.
THE CHALLENGE:
Thunder Thursday is a unique blend of motorsports, live music, food vendors, and family fun—but many locals still see it as just a niche race fan event. Our goal was to reframe it as a can’t-miss cultural experience and showcase the diversity of its audience, attractions, and excitement.
OUR APPROACH:
We developed a fast-paced content strategy focused on storytelling through visuals that were bold, energetic, and community-centered.
Key Moves:
Event Photography: Action shots of drift exhibitions, driver meet-and-greets, classic cars, and crowd reactions.
Brand Storytelling: Highlighted The Pike Outlets as more than a shopping center—positioned it as a vibrant, cultural event hub.
Short-Form Videos: Created Instagram Reels and TikTok’s with cinematic cuts, audio synced to engine revs and crowd cheers.
Diverse Representation: Captured families, fans of all ages, and local vendors to reflect Long Beach’s eclectic community.
THE CONTENT:
40+ edited high-resolution images
5 short-form vertical videos (optimized for Reels/TikTok)
Instagram Stories coverage (with polls, questions, and countdowns)
Hashtag & caption strategy for ongoing use
B-roll clips for future PR and sponsor decks
THE RESULTS:
25K+ video views within the first 72 hours
5x engagement rate over previous event coverage
Content reshared by vendors, sponsors, and The Pike Outlets
Event photos used in 2026 promotional materials and Visit Long Beach tourism highlights
Sparked dozens of tagged reposts from attendees
WHY IT WORKED:
Rather than just focus on the cars, we showcased the community around the event—the families on shoulders, the music, the food, the moments that make people come back year after year. That’s what builds loyalty and social buzz.
CLIENT FEEDBACK:
“You really captured the spirit of the night—the energy, the people, the roar of the engines. These are the visuals we’ve been missing to really sell the event.” — Event Organizer
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Let’s capture the kind of visuals that light up your audience—and your next PR campaign.
