Project: Fireworks Photography for Local Event Promotion

Client: Downtown Long Beach Alliance

Objective:

To visually capture the energy and scale of local fireworks shows through dynamic photography for use in future PR packages, social media promotion, and event sponsorship decks.

The Challenge:

Local fireworks shows often struggle to stand out in a saturated summer events calendar. With limited high-quality visual assets, organizers found it difficult to excite sponsors, attract press, or showcase the experience online.

Our Approach:

We developed a plan to strategically photograph the fireworks displays and surrounding festivities with a focus on:

• Crowd engagement and atmosphere

• Wide and close-up fireworks compositions

• Iconic Long Beach landmarks and skyline backdrops

• Timed shots that matched the event’s peak visual impact

We coordinated with event staff for ideal shooting locations, showtimes, and light cues to capture the most compelling moments.

The Content:

Deliverables included:

• 40+ high-resolution edited images

• Vertical and horizontal crops for press kits, posters, and reels

• A curated 12-photo highlight reel for social media

• 3 short-form video loops (ideal for Instagram Reels, TikTok, and Facebook)

The Results:

• 50% increase in post engagement vs. previous event content

• 2 local news outlets used our images in coverage

• Images repurposed for next year’s sponsorship pitch deck

• Helped secure 2 new event sponsors by showcasing large audience turnout and professional visual quality

• Created a library of content that can be reused for seasonal promotion and tourism marketing

Why It Worked:

High-quality, emotionally resonant images make events feel like must-see experiences. By focusing on people, atmosphere, and spectacle—not just the fireworks themselves—we helped the event brand stand out, tell a story, and increase its visibility online and off.

Client Feedback:

“These photos changed how we market the event. We finally have visuals that match the energy and scale of the night—we’ve already started using them to pitch next year’s show.” — Event Organizer

Want results like this? Email us!

Let’s capture the kind of visuals that light up your audience—and your next PR campaign.